TY  - BOOK
AU  - Roll Martin
TI  - Asian brand strategy:  How Asia builds strong brands   
SN  - 1403992797
U1  - X511-8.4, P6 
PY  - 2006///
CY  - New York
PB  - Palgrave Macmillan        
KW  - Commerce
N1  - Bibliography P243-48; Appendix      P240-41
ER  -