Aronczyk Melissa <br/><br/>
Blowing up the brand   Critical perspectives on promotional culture    
Aronczyk Melissa; Powers Devon 
 - New York  Peter Lang          2010 
 - viii, 338p  cm. 
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>9781433108679  1548.3499999999999 
<br/><br/><label>Source: </label> 121, 11/01/2012, Better Book Service  General Book 
<br/><br/><label>Dewey Class. No.: </label>X:511-8, Q0