TY  - BOOK
AU  - Berry Leonard L
AU  -  Hensel James S
TI  - Marketing and the social environment :  A readings   
SN  - 0884050238
U1  - X:51:Y, L3 
PY  - 1973///
CY  - New York
PB  - Petrocelli         
KW  - Marketing
N1  - Bibliography p 409-13
ER  -