TY  - BOOK
AU  - King William R
TI  - Marketing management informatiion systems
SN  - 0884053946
U1  - X:51:(D6, 9(B), L7 
PY  - 1977///
CY  - New York
PB  - Petrocelli Charter        
KW  - Marketing IRT Computer Science
N1  - Bibliography chapterwise
ER  -