HEDING Tilde <br/><br/>
Brand management   Research, theory and practice    

 - New York  Routledge           2009 
 - xviii, 267p  cm. 
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>9780415443272  1731.6199999999999 
<br/><br/><label>Source: </label> ABC/11-12/19, 19/09/2011, AVIVA BOOKS COMPANY  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:511-8, P9