TY  - BOOK
AU  - HEDING Tilde
TI  - Brand management:  Research, theory and practice   
SN  - 9780415443272
U1  - X:511-8, P9 
PY  - 2009///
CY  - New York
PB  - Routledge         
KW  - Commerce
N1  - Bibliography chapterwise
ER  -