TY  - BOOK
AU  - BATEY Mark
TI  - Brand meaning
SN  - 9780805864555
U1  - X:511-8, P8 
PY  - 2008///
CY  - New York
PB  - Routledge         
KW  - Commerce
N1  - Bibliography: P 225-31; Appendix: P 234-35
ER  -