TY  - BOOK
AU  - VANRIEL Cees B.M.
AU  -  FOMBRUN Charles J.
TI  - Essentials of corporate communication:  Implementing practices for effective reputation management.   
SN  - 9780415328265
U1  - XM5, P7 
PY  - 2007///
CY  - New York
PB  - Routledge         
KW  - Commerce
ER  -