TY  - BOOK
AU  - MOORE Karl
AU  -  PAREEK Niketh
TI  - Marketing:  The basics   
SN  - 9780415380799
U1  - X:51, P4 
PY  - 2004///
CY  - New York
PB  - Routledge         
KW  - Commerce
N1  - Bibliography: Chapterwise
ER  -