TY  - BOOK
AU  - BALMER John M.T.
AU  -  GREYSER Stephen A.
TI  - Revealing the corporation:  Perspectives on identity, image, reputation, corporate branding, and corporate-level- marketing   
SN  - 041528421x
U1  - XM5:8, P3 
PY  - 2003///
CY  - New York
PB  - Routledge         
KW  - Commerce
N1  - Bibliography: Chapterwise
ER  -