TY  - BOOK
AU  - ORR Linda M
TI  - Advanced sales management:  Handbook and cases  Analytical, applied, and relevant.  
SN  - 9780415886529
U1  - X:514-8, Q2 
PY  - 2012///
CY  - New York
PB  - Routledge         
KW  - Commerce
N1  - Bibliography: p 349-387
ER  -