RODGERS Shelly <br/><br/>
Advertising theory 
RODGERS Shelly; THORSON Esther 
 - New York  Routledge.           2012 
 - xxix, 614p Glossary: P 567-91  cm. 
 - Routledge Communication Series .
<br/><br/><label>ISBN: </label>9780415886628  3387.8400000000001 
<br/><br/><label>Source: </label> 1755, 09/10/2012, SUCCESS BOOK SERVICE  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:513, Q2