TY  - BOOK
AU  - Kumar Sameer
AU  -  Phrommathed Promma
TI  - New product development:  An empirical study of the   
SN  - 0387232710
U1  - X:511-8, P5 
PY  - 2005///
CY  - New York
PB  - Springer         
KW  - Market Survey
N1  - Bibliography p181-195; Appendix p147-179
ER  -