TY  - BOOK
AU  - MOOI Erik
AU  -  SARSTEDT Marko
TI  - Concise guide to market research:  The process, data, and methods using IBM SPSS statistics   
SN  - 9783642125409
U1  - X:51b4, Q1 
PY  - 2011///
CY  - New York
PB  - Springer         
N1  - Bibliography chapterwise
ER  -