TY  - BOOK
AU  - Kloss Ingomar Ed.
TI  - advertising worldwide
SN  - 3540429948
U1  - X:513.1.P, P2 
PY  - 2001///
CY  - New York
PB  - Springer-Verlag         
KW  - Advertising
N1  - Bibliography chapterwise
ER  -