Stanton William J and others <br/><br/>
Fundamentals of marketing 

 - 10th 
 - New York  Tata McGraw Hill         1994 
 - xxviii, 697p Bibliography chapterwise  cm. 
 - McGraw Hill Series in Marketing .
<br/><br/> Previously written by William J Stanton; Glossary: p 653-72 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Dewey Class. No.: </label>X:51, K7;N4/TD3