TY  - BOOK
AU  - Stanton William J and others
TI  - Fundamentals of marketing
T2  - McGraw Hill Series in Marketing
U1  - X:51, K7;N4/TD3 
PY  - 1994///
CY  - New York
PB  - Tata McGraw Hill       
N1  - Previously written by William J Stanton; Glossary: p 653-72
ER  -