TY  - BOOK
AU  - Lodish Leonard M
TI  - Advertising and promotion challenge:  Vaguely right   
T2  - Wharton Executive Library
SN  - 0195037022
U1  - X:513, M6 
PY  - 1986///
CY  - New York
PB  - University Press        
KW  - Advertising
N1  - Glossary:p 181-184
ER  -