TY  - BOOK
AU  - Zikmund William G
AU  -  D'Amico Michael
TI  - Marketing
SN  - 0314011323
U1  - X:51, M4;N3 
PY  - 1993///
CY  - New York
PB  - West         
KW  - Marketing
N1  - Appendix: p 784-97; Glossary at the end
ER  -