Weinrich J Donald <br/><br/>
Applied marketing principles 
Weinrich J Donald; Piland William E 
 - NJ  Prentice Hall           1979 
 - xi,432p  cm. 
<br/><br/><label>ISBN: </label>0130411035 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, L9