TY  - BOOK
AU  - A Bell Derek F
AU  -  Hammond John S
TI  - Strategic market planning :  problems and analyticl   
SN  - 013851089X
U1  - X:51-8, L9 
PY  - 1979///
CY  - NJ
PB  - Prentice Hall         
KW  - Marketing
ER  -