TY  - BOOK
AU  - Mandell Maurice L
AU  -  Rosenberg Larry J
TI  - Marketing
SN  - 0135562252
U1  - X:51, L7;M1 
PY  - 1981///
CY  - NJ
PB  - Prentice Hall         
KW  - Marketing
N1  - Bibliography chapterwise
ER  -