Luck David J <br/><br/>
Marketing strategy and plans    Systematic marketin    
Luck David J; Ferrell O C 
 - NJ  Prentice Hall           1973 
 - xv, 474p  cm. 
<br/><br/><label>ISBN: </label>0135582547 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8.73.N7, L9