TY  - BOOK
AU  - Luck David J
AU  -  Ferrell O C
TI  - Marketing strategy and plans :  Systematic marketin   
SN  - 0135582547
U1  - X:51-8.73.N7, L9 
PY  - 1973///
CY  - NJ
PB  - Prentice Hall         
KW  - Marketing
ER  -