Wells William, and others <br/><br/>
Advertising   Principles and practice    
Wells William, and others 
 - 2 
 - NJ  Prentice Hall           1992 
 - xxv,692p  cm. 
<br/><br/> Bibliography chapterwise; Appendix at the end 
<br/><br/><label>ISBN: </label>0130162051 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, N2