TY  - BOOK
AU  - Wells William, and others
TI  - Advertising:  Principles and practice   
SN  - 0130162051
U1  - X:513, N2 
PY  - 1992///
CY  - NJ
PB  - Prentice Hall         
KW  - Advertising
N1  - Bibliography chapterwise; Appendix at the end
ER  -