Wisner Bern <br/><br/>
Applied marketing 
Wisner Bern 
 - NJ  Prentice Hall           1996 
 - xv,594p  cm. 
<br/><br/> Appendix at the end 
<br/><br/><label>ISBN: </label>0133683826 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, N6