Kotler Philip <br/><br/>
Principles of marketing 
Kotler Philip 
 - NJ  Prentice Hall           1980 
 - xv;679p.  cm. 
<br/><br/> Bibliography chapterwise; Appendix: A-1 1-35 
<br/><br/><label>ISBN: </label>0137015577 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, M0/TD3