TY  - BOOK
AU  - Kotler Philip
TI  - Principles of marketing
SN  - 0137015577
U1  - X:51, M0/TD3 
PY  - 1980///
CY  - NJ
PB  - Prentice Hall         
KW  - Marketing
N1  - Bibliography chapterwise; Appendix: A-1 1-35
ER  -