TY  - BOOK
AU  - Kelley Eugene J
TI  - Marketing planning and competitve strategy
T2  - Prentice-hall Foundations of Marketing Series. Ed by Eugene J Kelley
U1  - X:51-8, L2 
PY  - 1972///
CY  - NJ
PB  - Prentice-Hall          
KW  - Marketing
ER  -