TY  - BOOK
AU  - Alderson Wroe
AU  -  Halbert Michael H
TI  - Men, motives and markets
T2  - Prentice Hall Foundations of Marketing Series. Ed. by Eugene J Kelley
U1  - X:51, K8 
PY  - 1968///
CY  - NJ
PB  - Prentice-Hall          
KW  - Marketing
ER  -