Kleppner Otto <br/><br/>
Advertising procedure 
Kleppner Otto 
 - 6,8 
 - NJ  Prentice-Hall            1973 
 - 749p  cm. 
<br/><br/> Bibliography at the end of each chapter; Glossary:  p 706-730 
<br/><br/><label>ISBN: </label>0130180696 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, J0;M3