TY  - BOOK
AU  - Hinkle Charles L
AU  -  Stineman Esther F
TI  - Cases in marketing management :  Issues for the 1980s   
SN  - 0131156004
U1  - X:51-8, M4 
PY  - 1984///
CY  - NJ
PB  - Prentice-Hall          
KW  - Marketing
ER  -