Aaker David A <br/><br/>
Advertising management   Practical perspectives    
Aaker David A 
 - NJ  Prentice-Hall            1975 
 - xiv,399p  cm. 
<br/><br/><label>ISBN: </label>0130159905 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Dewey Class. No.: </label>X:513-8, L5