KELLER Kevin Lane <br/><br/>
Strategic brand management   Building, measuring, and managing brand equity    
KELLER Kevin Lane; PARAMESWARAN Ambi M G; JACOB Isaac 
 - 4th 
 - Noida  Pearson            2015 
 - xxix,586p  cm. 
<br/><br/> Bibliography: 171-173 
<br/><br/><label>ISBN: </label>9789332542204  779.00 
<br/><br/><label>Source: </label> 4269, 09/03/2017, R K Books  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:511-8, Q5