TY  - BOOK
AU  - Day George S
TI  - Buyer attitudes and brand choice behavior
T2  - Columbia University, Graduate School of Business, Dissertations Series
U1  - X:1:(S:44), L0 
PY  - 1970///
CY  - NY
PB  - Free Press         
KW  - Consumption Economics
N1  - Bibliography: P 197-208; Appendix: P 165-195
ER  -