TY  - BOOK
AU  - Rogers Everett M
AU  -  Shoemaker F Floyd
TI  - Communication of innovations:  A cross-cultural app   
U1  - Y:60gF, L1 
PY  - 1971///
CY  - NY
PB  - Free Press         
KW  - Social Change
N1  - Appendix: p 347-466; Published Previously as Diffusion of Innovations
ER  -