TY  - BOOK
AU  - Wentz Walter B
AU  -  Eyrich Gerald L
TI  - Marketing:  Theory and application   
T2  - Harbrace Series in Business and Economics. Ed. by William J Baumol
SN  - 0155551108
U1  - X:51, L0 
PY  - 1970///
CY  - NY
PB  - Harcourt          
KW  - Marketing
N1  - Bibliography at the end of each chapter
ER  -