TY  - BOOK
AU  - Zaltman Gerald, and others
TI  - Creating social change
T2  - Holt, Rinehart and Winston Marketing Series
U1  - Y:6, L2 
PY  - 1972///
CY  - NY
PB  - Holt Rinehart and Winston       
KW  - Social Change
N1  - Bibliography at the end of each chapter
ER  -