TY  - BOOK
AU  - Cox William E
TI  - Industrial marketing research
T2  - Ranold Series on Marketing Management. Ed. by Frederick E Webster
SN  - 0471034673
U1  - X:51b4.73.N7, L9 
PY  - 1979///
CY  - NY
PB  - John Wiley         
KW  - Marketing
N1  - Bibliography chapterwise; Appendix: p 440-54
ER  -