Choffray Jean-Marie <br/><br/>
Market planning for new industrial products 
Choffray Jean-Marie; Lilien Gary L 
 - NY  John Wiley           1980 
 - xv, 294p  cm. 
 - Ronald Series on Marketing Management .
<br/><br/> Bibliography p 274-84 
<br/><br/><label>ISBN: </label>0471049182 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:511-8, MO