TY  - BOOK
AU  - Choffray Jean-Marie
AU  -  Lilien Gary L
TI  - Market planning for new industrial products
T2  - Ronald Series on Marketing Management
SN  - 0471049182
U1  - X:511-8, MO 
PY  - 1980///
CY  - NY
PB  - John Wiley         
KW  - Marketing
N1  - Bibliography p 274-84
ER  -