Evans Joel R <br/><br/>
Essentials of marketing 
Evans Joel R; Berman Barry 
 - NY  Macmillan            1984 
 - 538p  cm. 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, M4