TY  - BOOK
AU  - Britt Steuart Henderson
AU  -  Boyd Harper W
TI  - Marketing management and adminstrative action
SN  - 0070079226
U1  - X:51-8, K3;L3 
PY  - 1973///
CY  - NY
PB  - McGraw-Hill          
KW  - Marketing
N1  - Bibliography at the end of few chapters
ER  -