TY  - BOOK
AU  - Britt Steuart Hederson
AU  -  Boy Harper W
TI  - Marketing management and administrative action
SN  - 0070079234
U1  - X:51-8, K3;L8 
PY  - 1978///
CY  - NY
PB  - McGraw-Hill          
KW  - Marketing
N1  - Bibliography chapterwise
ER  -