TY  - BOOK
AU  - Britt Steuart Henderson, and others
TI  - Marketing management and administrative action
T2  - McGraw Hill Series in Marketing
SN  - 0070069492
U1  - X:51-8, K8;M3 
PY  - 1983///
CY  - NY
PB  - McGraw-Hill          
KW  - Marketing
ER  -