Zaltman Gerald <br/><br/>
Marketing research   Fundamentals and dynamics    
Zaltman Gerald; Burger Philip C 
 - NY  Rinehart and Winston          1975 
 - xxii,744p  cm. 
<br/><br/> Appendix: p 707-11; Glossary: p 713-21 
<br/><br/><label>ISBN: </label>003003566x 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4, L5