TY  - BOOK
AU  - Zaltman Gerald
AU  -  Burger Philip C
TI  - Marketing research:  Fundamentals and dynamics   
SN  - 003003566x
U1  - X:51b4, L5 
PY  - 1975///
CY  - NY
PB  - Rinehart and Winston        
KW  - Marketing
N1  - Appendix: p 707-11; Glossary: p 713-21
ER  -