Ferber Robert, and others <br/><br/>
Marketing research 
Ferber Robert, and others 
 - NY  Ronald            1964 
 - xi,679p  cm. 
<br/><br/> Bibliography at the end of each chapter; Glossary; p 651-63 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4, K4