TY  - BOOK
AU  - Prince Melvin
TI  - Consumer research for management decisions
T2  - Ronald Series on Marketing Management
SN  - 0471097152
U1  - X:1:(S:44), M2 
PY  - 1982///
CY  - NY
PB  - Wiley          
KW  - Consumption Economics
N1  - Appendix:  P198-201
ER  -